Your Air
Your Style

client

AQblue Ltd.

role

Visual Identity
Brand Application
Print & Digital Design
Web design
WEB DEVELOPMENT

timeline

2015 - 2020

The Context

AQblue is a social enterprise dedicated to air pollution protection. Founded by two American entrepreneurs who were struggling to breathe during Beijing’s 2013 air pollution crises (now infamously known as the ‘Airpocalypse’), AQblue’s goal is to create the perfect mask for people impacted by poor air quality.

Working with AQblue started with its beginning. The aim was to create a unique visual style that would reflect the brand’s values and authenticity.

Logo

The logo consists of two capital letters AQ, the acronym for Air Quality, which should be white or transparent.

AQ ideally fit into a blue cloud that represents air, atmosphere. Blue cloud is connected with blue.

The logo shows perfect and light composition. Every element of the logo supplements each other.o the whole logo.

PACKAGING

Several packagings for different AQblue products, they include: 7/11 special packaging, AQblue plus - large, small, and mediium packagings, AQblue classic packaging, AQblue MOTO packaging.

All products have different target audience and different porpuoses.

typography